The Science and Psychology of Twitter: Why We Follow and Share

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.


Curated from

This article offers some useful insights into using and how others use Twitter based on research into users’ behaviour. Whether you use Twitter or not, this is useful for understanding how people use it and how, as a user, you could use it better.


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