How to succeed with visual content, according to Instagram’s top creative

Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Summit.

This one was from ’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type of visual content online.



Curated from

Some good tips on how to use visual content from a marketing perspective.

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