Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, #video, and slideshows. Video posts received 30 percent less engaged time than the average post, the study found. (Parse.ly defines “engaged time” as being “actively engaged with content — when [users] not only have a page open, but they have also recently interacted with it [via scrolling or clicking, for example]. Visitors are also considered actively engaged if they are watching a video.”)
Curated from www.niemanlab.org
This #research focuses on video content on news websites and shows that it is less engaging than other forms of content, in particular long-form writing. Interesting to see that video might not be as popular after all.