There loads of things that subconsciously sway our decision making everyday, subtle psychological influences working away in the background. Psychology affects your users’ experience. It has an unavoidable knock on effect on your conversion rates. It’s definitely time to upgrade your toolkit so you too can boost conversions on your landing page… Let’s go!
People emotionally react to color, so choose an appropriate palette. Use contrast to make your UVP and CTA’s jump off the page at the viewer. The “Von Restorff effect” says we remember stuff that sticks out, that is different so let’s use that to our advantage to ramp up conversion.
Curated from www.webdesignerdepot.com
Some really great #tips here that will help you create more engaging digital content.