When the free BMWs and movie deals came, Leicester believed their own hype

Moments after winning the Premier League trophy in 2007, Six Alex Ferguson’s mind was projecting into the future. “I’m already looking forward to next season,” he said. “Let’s get on with it. I’m looking forward to going on to win a European trophy as well as pushing for the league.”


Curated from www.thetimes.co.uk

Some interesting insights here from , author of Black Box Thinking, into why football league champions have performed less well this season, sparking the sacking of their manager.


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