Browsing: marketing

Curated Beagle puppy isolated on white with reflection
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Editor’s note: The focus for this piece is digital marketing but can be swapped out for learning too. The message here is to focus on what digital learning looks like in its entirety rather than buying off the shelf solutions to deliver a digital experience (thankyou to Meg Peppin for sharing).

Curated
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Editor’s note: Research from the Content Marketing Institute shows that marketers are increasingly using interactive content as a part of their marketing effort. Should L&D be creating this type of content to engage employees in ideas and resources?

Curated
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Editor’s note: The growth of Buzzfeed is very interesting. Built on lists and curation, the site is arguably very in tune with how mobile web users like to consume and share content. This article looks at Buzzfeed’s approach to content and what others can learn from it.

Curated
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Editor’s note: Craig Taylor previews a marketing conference he is attending and in so doing shows why it is important for L&D to look outside of what he calls the ‘L&D bubble’ for different perspectives.