Three keys to keeping customers engaged
Editor’s note: This short video shows Stanford academic BJ Fogg talking through steps to behaviour change.
Browsing: BJ Fogg
The science behind Lift
Editor’s note: A look at the work of behaviour design guru BJ Fogg and how you can design for behaviour change.
Using technology to create habits
There are four steps to creating habits, says BJ Fogg who runs the persuasive technology…
BJ Fogg’s behavior model
Editor’s note: A must-read for anyone designing for behaviour change – using a simple model, Stanford University professor BJ Fogg demonstrates the psychology of online behaviour change.