Editor’s note: Marketing guru Seth Godin shares some great tips on how L&D teams can better market their learning ‘brand’ and learning interventions.
How Nudge Theory Just Made You Click on This Headline (and Helped a Famous Economist Win the Nobel Prize)
Editor’s note: L&D teams struggle with marketing learning programmes which is why this advice is so useful. The title of an email can be enough to catch colleague’ attention.
Editor’s note: The focus for this piece is digital marketing but can be swapped out for learning too. The message here is to focus on what digital learning looks like in its entirety rather than buying off the shelf solutions to deliver a digital experience (thankyou to Meg Peppin for sharing).
Editor’s note: Research from the Content Marketing Institute shows that marketers are increasingly using interactive content as a part of their marketing effort. Should L&D be creating this type of content to engage employees in ideas and resources?
Editor’s note: Does this resonate for you as an L&D professional? is the Millennial badge useful or not. with many different generations in the workplace it would be better to target their specific needs not their age. L&D, like marketing, shares similar challenges.
Editor’s note: Some good tips on how to use visual content from a marketing perspective.
Editor’s note: This article shows the future trajectory of content as envisioned by marketing start-ups. This is well worth a read to see how content is being created, curated and consumed.
Editor’s note: The growth of Buzzfeed is very interesting. Built on lists and curation, the site is arguably very in tune with how mobile web users like to consume and share content. This article looks at Buzzfeed’s approach to content and what others can learn from it.
Editor’s note: This is what consumers do with tech. They are employees too so these trends are definitely worth a look.
Editor’s note: A range of free resources from the Institute of Digital Marketing – well worth a look for seeing what the marketing community is discussing.
Editor’s note: The second in a two-part look at how technology and data is changing the marketing profession. Here we look at consumers’ perception of the data companies hold on them and how that is used for marketing purposes.
Editor’s note: The first in a two-part look at how technology and data is changing the marketing profession. Worth a look not only to see the impact on marketing but also to get some idea on what this means for L&D.
Editor’s note: One in two global marketers systematically or routinely use data when making decisions, according to research from Teradata. Lessons here for L&D?
Editor’s note: Craig Taylor previews a marketing conference he is attending and in so doing shows why it is important for L&D to look outside of what he calls the ‘L&D bubble’ for different perspectives.