47 minutes
The Invisible LMS
Editor’s note: In this talk, Lori Niles-Hofmann, co-founder of NilesNolen, talks about how learning can benefit from marketing techniques.
Browsing: marketing
4 minutes
Marketing technology trends in 2019
Editor’s note: So much of what L&D teams do crosses over into marketing so hot makes sense to be up to speed with the trends that marketing teams are looking to embrace. Interestingly, this list isn’t too dissimilar to the trends we see in L&D.
3 minutes
How L&D Can Market Like a Pro
Editor’s note: Marketing guru Seth Godin shares some great tips on how L&D teams can better market their learning ‘brand’ and learning interventions.
1 minute
How Nudge Theory Just Made You Click on This Headline (and Helped a Famous Economist Win the Nobel Prize)
Editor’s note: L&D teams struggle with marketing learning programmes which is why this advice is so useful. The title of an email can be enough to catch colleague’ attention.
2 minutes
The Digital Pup
Editor’s note: The focus for this piece is digital marketing but can be swapped out for learning too. The message here is to focus on what digital learning looks like in its entirety rather than buying off the shelf solutions to deliver a digital experience (thankyou to Meg Peppin for sharing).
Interactive Content Fuels Customer Experiences
Editor’s note: Research from the Content Marketing Institute shows that marketers are increasingly using interactive content as a part of their marketing effort. Should L&D be creating this type of content to engage employees in ideas and resources?
Your Marketing to Millennials Is Failing Because of Your Stereotypes
Editor’s note: Does this resonate for you as an L&D professional? is the Millennial badge useful or not. with many different generations in the workplace it would be better to target their specific needs not their age. L&D, like marketing, shares similar challenges.
How to succeed with visual content, according to Instagram’s top creative
Editor’s note: Some good tips on how to use visual content from a marketing perspective.
19 innovative startups set to revolutionise marketing
Editor’s note: This article shows the future trajectory of content as envisioned by marketing start-ups. This is well worth a read to see how content is being created, curated and consumed.
Buzzfeed: brand relevance in the social web
Editor’s note: The growth of Buzzfeed is very interesting. Built on lists and curation, the site is arguably very in tune with how mobile web users like to consume and share content. This article looks at Buzzfeed’s approach to content and what others can learn from it.
10 must-know digital marketing statistics to inform your marketing in 2014
Editor’s note: This is what consumers do with tech. They are employees too so these trends are definitely worth a look.
Institute of Digital Marketing: resources
Editor’s note: A range of free resources from the Institute of Digital Marketing – well worth a look for seeing what the marketing community is discussing.
The big data arms race part two: consumer perceptions
Editor’s note: The second in a two-part look at how technology and data is changing the marketing profession. Here we look at consumers’ perception of the data companies hold on them and how that is used for marketing purposes.
The big data arms race part one: marketers’ perceptions
Editor’s note: The first in a two-part look at how technology and data is changing the marketing profession. Worth a look not only to see the impact on marketing but also to get some idea on what this means for L&D.
Top benefits of data-driven decision-making
Editor’s note: One in two global marketers systematically or routinely use data when making decisions, according to research from Teradata. Lessons here for L&D?