Browsing: marketing

Curated Opening slide of talk on The Invisible LMS
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47 minutes

Editor’s note: In this talk, Lori Niles-Hofmann, co-founder of NilesNolen, talks about how learning can benefit from marketing techniques.

Curated Old telephone isolated on white background
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4 minutes

Editor’s note: So much of what L&D teams do crosses over into marketing so hot makes sense to be up to speed with the trends that marketing teams are looking to embrace. Interestingly, this list isn’t too dissimilar to the trends we see in L&D.

Curated Fruit market stall
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3 minutes

Editor’s note: Marketing guru Seth Godin shares some great tips on how L&D teams can better market their learning ‘brand’ and learning interventions.

Curated Beagle puppy isolated on white with reflection
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2 minutes

Editor’s note: The focus for this piece is digital marketing but can be swapped out for learning too. The message here is to focus on what digital learning looks like in its entirety rather than buying off the shelf solutions to deliver a digital experience (thankyou to Meg Peppin for sharing).

Curated
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Editor’s note: Research from the Content Marketing Institute shows that marketers are increasingly using interactive content as a part of their marketing effort. Should L&D be creating this type of content to engage employees in ideas and resources?

Curated
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Editor’s note: The growth of Buzzfeed is very interesting. Built on lists and curation, the site is arguably very in tune with how mobile web users like to consume and share content. This article looks at Buzzfeed’s approach to content and what others can learn from it.

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