3 minutes
The tyranny of the problem solver
Editor’s note: This article presents a counter-argument to the notion that innovation has to start with a problem to be solved and end up with a solution to that problem. The alternative should be to create an organisational system that has a purpose, is motivated to do new and different things and has a process to develop and discard new ideas. As the author says, “Artists don’t solve problems. Neither do real innovators. Did the iPhone start with solving a problem? Did Amazon ? Did Facebook? I don’t think so.”