Browsing: communications

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3 minutes

Editor’s note: The government uses nudge theory to inform its communications with the public and users of government services. This document looks at how to create a campaign that delivers a particular outcome – for the government that mostly means behaviour change. This is a useful document got planning coronavirus-related comms.

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5 minutes

Editor’s note: This article is a few years old, which shows that this topic has been a challenge for organisations for quite some time. As employee experience rises up the organisational agenda, so employers will need to be able to encourage and support employees in airing their views. This article shows you how.

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1 minute (plus reading time for resources)

Editor’s note: The BBC Academy is a resource for journalists but it includes some great tips and guidance on digital and media skills. Scroll down to the resources on this page to learn about shooting video on your phone, setting up a podcast and how to use Snapchat to tell stories.

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5 minutes

Editor’s note: What do you know . . . technology is a significant barrier to internal communications. There are some interesting stats and insights here, taken from a recent piece of research into internal communications in more than 650 organisations. The research provides some good tips on the most effective ways to communicate with employees.

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Editor’s note: In case you didn’t think mobile devices are important as a consumption device, the latest Ofcom Communications Market Report shows laptops have been replaced by mobile devices as Briton’s device of choice.