The purpose of this guide is to ensure that all government communications are effective, efficient and evaluated. It will help you develop your plan and structure your thinking.
It applies to every kind of planned communication and campaign, from the most effective way to put out news via press and digital, at no cost, to large scale multi-million pound behaviour change campaigns.
This guide will help you develop your plan and structure your thinking. The time it takes to develop a campaign plan varies greatly. For press/digital campaigns, your plan may take a few hours, while for long term behaviour change campaigns the audience analysis alone may take weeks.