What is the “job” of a McDonald’s milkshake? That’s what Harvard Business School professor and disruptive innovation expert Clay Christensen asked when McDonald’s approached him looking to innovate on their milkshake product line. By uncovering the job-to-be-done by a McDonald’s milkshake, they realized that the market for milkshakes was actually seven times larger than they had thought.
VALENICA, CA/USA - AUGUST 5, 2014: McDonald's restauraunt sign. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants.
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