I did a doctoral degree in generational stereotyping with my dissertation topic and when I delved into it, I originally held all of the typical views of millennials and baby boomers as being different. And so my thesis, when I started the research, was that I would find out how millennials are different from baby boomers and how best to engage and retain them and attract them to various companies.
I was thinking that I would then become some kind of expert in millennials. I was thinking I was positioning myself to gain instant credibility in a field where I was usually one of the youngest people.
