8 minutes
Knowledge@Wharton

When we buy something on Amazon or watch something on Netflix, we think it’s our own choice. Well, it turns out that algorithms influence one-third of our decisions on Amazon and more than 80% on Netflix. What’s more, algorithms have their own biases. They can even go rogue.

In his recent book titled, A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control, Kartik Hosanagar, a professor of operations, information and decisions at Wharton, focuses on these issues and more. He discusses how algorithmic decisions can go wrong and how we can control the way technology impacts decisions that are made for us or about us.

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