Screenshot 2015-03-06 16.28.17In December 2013, New York PR officer Justine Sacco tweeted an ill-advised joke to her 170 followers. The storm that followed cost her her job and was profoundly traumatising. Jon Ronson argues that Sacco’s story shows that users of social media now hold the power to determine the severity of some punishments. But how merciless do we want to be?


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