is the least popular response to disruption or the threat of it, especially in the music industry. Instead, iteration or stagnation is the path of least resistance, which for some reason is the most popular choice. This response is the most certain way to not break new ground. There are some companies though, not industries, that are starting to get this and are taking appropriate action as a new study has found.


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This is a long read but well worth it. Analyst Brian Solis looks at current innovation in the music industry, who is winning and who isn’t. Music is at the bedding edge of tech disruption so there are some useful insight for us all.


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