only started getting thrown around in the 90s. When I started my first job, before the advent of the iPhone, I remember our team compiling a list of all the folks we could find who had ever designed an interactive application before. At the time, the list had less than 100 names.

Today, at nearly every tech company, demand for is through the roof. But we’re still operating a little like the Wild West — fast, loose, and with a lot of young guns. Best practices in our field are cutting edge rather than wrought through decades of experience. Processes for creating great work are as pliable as cookie dough.



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