The fascination with Millennials has given rise to a new consulting industry. Hundreds of firms, speakers, authors and individual experts are vying for a share of the “Millennials are Different” segment of the $150 billion-a-year global HR consulting market. A dizzying array of books, seminars, and articles such as Ties to Tattoos and “Dude, What’s My Job? Managing Millennials in Today’s Workforce” promise to help turn generational differences into an asset. There’s even a consultancy that specializes in helping other consultants hone their message to tap into this lucrative market.


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