After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the lowest common denominator,” and try to make applications “idiot-proof.”


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This is a really good read. before you design any online content or learning experience, make sure you think about all 14 points. It’s likely what you design as a result will be vastly more useful.


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