Web design is about #accessibility. Most web designers aim to create products for the largest swath of people within their audience, casting their designs out like gaping nets to yield them the greatest influx of users. Optimize content so that every possible user can enjoy and interact with your website, and access the information and data available. Engaging in this practice will help develop a wider market and diversify your customer base.
Often overlooked, designing digital experiences that are accessible to all should be at the heart of learning design. Some great advice here.