Humans have short attention spans. And thanks to the great distraction known as the Internet, it’s getting harder than ever to focus on one thing at a time.
Attention span has a pretty direct impact on content and video marketing. SumoMe looked at 650,000 sessions and found that only 20% of people actually read articles start to finish. (Yeesh—we’ll be keeping this post short to avoid losing 80% of you.) We assumed there’s a similar drop-off in video engagement, so we dove into our customer data to find out how long videos should be, when you should go long, and if there are any situations where seconds matter.