30 minutes
Nyenrode Business University

I feel very humbled and honoured to deliver this inaugural lecture on the occasion of formally accepting the appointment as Professor of the new  academic chair Corporate Learning and Development (L&D). This is the field of study where I began my career 31 years ago. I am convinced that this is the most exciting time to be in this field.

As you have noticed, the title of my inaugural lecture is Learn or Lose and you  probably  have  the  expectation  of  learning  something  new  today.  Today’s format is a lecture and most scientists agree that pure lectures are
not necessarily that effective from a learning perspective.


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