I feel very humbled and honoured to deliver this inaugural lecture on the occasion of formally accepting the appointment as Professor of the new academic chair Corporate Learning and Development (L&D). This is the field of study where I began my career 31 years ago. I am convinced that this is the most exciting time to be in this field.
As you have noticed, the title of my inaugural lecture is Learn or Lose and you probably have the expectation of learning something new today. Today’s format is a lecture and most scientists agree that pure lectures are
not necessarily that effective from a learning perspective.
