2 minutes
Fast Company

Design thinking is business’s favorite buzzword, and it’s helped bring design to the table in the corporate world. But the methodology–long championed by Ideo as a six-step process that can solve any problem, no matter how complex–also has its detractors. Pentagram partner Natasha Jen has called it bullshit. Others have decried it as a cult, or as common sense dressed up as expensive consulting.


About Author

Leave A Reply