Researchers Saurabh Bhargava, George Loewenstein, and Justin Sydnor studied almost 24,000 people in a U.S. Fortune 100 organization who needed to pick a new health plan. The researchers found that most of the people picked poorly. According to their analysis, most people simply didn’t have the needed knowledge to analyze the plans. This makes total sense, as research shows that adequate and accurate prior knowledge is one of the most critical drivers of learning and performance.
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