Lost and DesperateREAD ARTICLE
I saw this piece the other day about the event industry. Aside from being a wake up call for conferences, it pretty much summed up my thoughts about where the learning industry is heading.
I’ve taken some of the points at the end of the article and expanded on them here from a LnD perspective
As soon as digital distribution and adoption is injected into the ecosystem — in this case everyone has been forced into digital adoption — it changes the underlying economics especially when it comes to the pricing power, in this case free or cheap events, and lots of them.