Slidedeck of the week: Eye tracking study comparing mobile and desktop

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This study by Google shows the differences in where people look on a desktop and mobile screen.

The authors say that eye tracking demonstrates:

  1. The traditional above and below the fold does not exist on a mobile website; the screen is scrolled and checked carefully.
  2. Mobile advertising is an effective way of capturing peopleā€˜s attention and are similar in effectiveness to desktop adverts.
  3. Although people view mobile websites for less time than when using a desktop, their attention is more focused.

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