People know what they do; frequently they know why they do what they do; but what they don’t know is what what they do does. — Michel Foucault

hat do we do on the social web? When I say ‘social web’, I am thinking firstly of social networking sites like Facebook and Twitter, though collaborative projects (like Wikipedia), blogs and microblogs, content communities (like TripAdvisor), virtual game worlds, and news sites and magazines with comment feeds and share functionality count as well.

Essentially, there are three things that we do on the social web: we consume content, we share content, and we gift content. These three activities correspond to three phases in the evolution of the social web.

The first generation web (Web 1.0) was designed for content consumption. Users built static web pages using GeoCities or AOL Hometown on which they posted content to build online profiles and promote their businesses.

The second generation web (Web 2.0) was designed for content. Sharing is a distributive concept. I have some data— I share it with you. If you share your data with me, we have a win-win situation.



Curated from

Some interesting thoughts on versus sharing on the social web. Gifting is linked to reputation – does this connect employees to a better purpose around sharing knowledge?


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