There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven’t failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased exposure as a result, and more than half say their social media efforts are boosting sales.



Curated from

The CEO of Hootsuite, a social media management tool, says that in 2016 organisations will use their employees more to amplify their work – the technical term seems to be ’employee social advocacy’. Some interesting and realistic here.


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