Twitter study of 4 million tweets reveals key engagement factors

What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on . One of the main goals: to see what really drives retweets, favorites, and replies. (The remaining non-Western tweets will be the subject of future studies.)

For example, did you know that including images in your tweets could raise the number of retweets you get by 4 times or more? There is much more in the study. Factors we considered included:

 

 

Curated from www.stonetemple.com

 This analyses Twitter data to understand what drives behaviour on Twitter and in particular what really drives retweets, favorites, and replies.

   

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